When starting a business, coming up with a name can be a difficult endeavor, but a very important one.
You want your name to reflect you and your product and be cool. I tend to not want to name my businesses after myself because if it grows and you take on partners or eventually sell it, the business isn’t stuck with your name. I experienced working for a firm named after the founding members and when those people retired and new partners took their place, there was more than a little petty bickering about it.
The process for me was bandying about ideas with my husband, daughter and friends. There were so many, I can’t recall them all. This went on for a couple of weeks or more when one day Greymalkin just popped into my head. I still have no clue why, but it did and it just felt right. My husband liked it, the kid liked it, my sister liked it and so did many others.
How does it reflect me?
Me – I’m the crazy cat lady. I’ve had cats as long as I can remember, and often more than one. Currently we have 4 who call our house home and 3 feral cats who live in and around our back yard and have meals on our deck. All neutered, I should add. I participate in Trap-Neuter-Return and have rescued a number of strays over the past several years. Cats are one of the constants in my life.
How does it reflect my vision of my product?
My soap – I love the multiple variations and artistry in soap – from the chemistry of the ingredients used to the visual impact of the swirls and other designs. Soap can be utilitarian, whimsical, comic and/or intricately artistic. The options are as limitless as one’s imagination. The Artistry of Chemistry becomes Soapistry.
Once I settled on the name, the logo was next. I spent hours on it and it went through many iterations before settling on the final design, then there was the time spent tweaking it, getting it just right. I’m very pleased with the end result and I hope you like it, too.